During the Covid lockdown, a cross-discipline team joined forces to create a fresh brand vision for Country magazine focusing on domestic travel instead of rural and farm lifestyle content. The goals were: map out strengths, and weaknesses, identify core competitors and areas of differentiation, develop a clear brand vision and identity guidelines and determine categories of opportunity for brand expansion.

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I was the creative lead, overseeing a design team to reinvigorate the logo, tagline, core fonts, photography and illustration contributors as well as the editorial architecture. Moreover, I planned the production timeline and timely execution of the first redesigned issue.

The second gallery cover slide is the old design format.