I led the creative team for Trusted Studios, an in-house agency. Working with a select team of recipe editors, writers, photographers and set stylists, we developed custom content product and programs for external clients.
In-studio food and product photography
was art directed remotely during the
Covid lockdown.

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Part of omni-media channel strategy,
these custom cookbooks promote high-performance kitchen appliances endorsed by a celebrity partnership and are sold through direct-to-consumer TV and home shopping networks, retail stores, interactive websites complete with recipe database, expanded social media and influencer campaigns,
and TV appearances.